Carefully carried out SEO (Search Engine Optimization) can benefit your micro-business a great deal. But the level of advantage SEO offers your company depends on your optimization practices. It is particularly important for your company to utilize the best and most relevant resources if you have to succeed in your SEO efforts. There are three common SEO resources for business to choose from.
• In-house panel: An inside marketing team dedicated to SEO services, e.g., content marketing.
• SEO Company: They are SEO Merchant Account holders who specialize in customized optimization services.
• SEO Software: Software that robotically conducts specific SEO services like the famous Moz, which is useful for carrying out keyword researches.
While it may seem like an In-house panel and software has the advantage of low cost, you may still need to spend money training your employees. However, they are not as costly as taking into service an SEO company.
That said, you cannot enjoy the effectiveness a well-chosen SEO firm can offer with these two resources. SEO experts have the knowledge and skill needed to optimize a website to achieve better search rankings.
But how do you select an SEO partner that will deliver results rather than rip you off for no reason? Here’s a guide.
1. Determine how SEO will benefit your company
Before diving into it, you need to find out what role SEO will play in your business strategy. Use your company goals to decide on what SEO strategy to adopt. This way you can work together with your SEO partner together to achieve your goal.
2. Scrutinize prospective SEO partners
It’s wise to find out what the service will entail upfront. The only way to confirm if an SEO firm will meet your company’s needs is to communicate with them. Vet all SEO service providers to find out how well they do with businesses in your industry. Use the results for step 1 to present your expectations and see how prepared the service provider is to meet your demands. Plus, you can always rely on reviews to see what other business are saying about them.
3. Draft a budget for SEO
While this often sounds like an obvious step, it is the reason most companies pull out from SEO partnerships. Decide a reasonable price range to use even during your vetting process. Remember; when drafting an SEO budget, 1) find out how much it will cost you vs. its potential benefits, 2) Consider the level of service required to boost up your site (too old websites will cost you more), and lastly, keep in mind there’s no guarantee these services you’re paying for will bring desired results. Conduct research to find out the SEO services that will cost you more and learn other factors that impact on price.
Spend more time on research before you embark on vetting so that the latter becomes easy. Plus, you can cut SEO costs by using an in-house team to complete simple SEO tasks before approaching a company to optimize it further.
Author Bio: Electronic payments expert Blair Thomas co-founded eMerchantBroker, serving both traditional and high-risk merchants including SEO Merchant Account holders. His passions include producing music and traveling.