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Notable names in mid-century modern design include Adrian Frutiger , designer of the typefaces Univers and Frutiger ; Paul Rand , who took the rules of the Bauhaus and applied them to standard advertising and logo design, helping to create a uniquely American approach to European minimalism while changing into one of the principal pioneers of the subset of graphic design often known as corporate id ; Alex Steinweiss , credited with the invention of the album cover; and Josef Müller-Brockmann , who designed posters in a extreme yet accessible manner typical of the Nineteen Fifties and Nineteen Seventies era.

17 Some designers argue that …

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